Digital In-Person Event

Mobile and App Marketing Masterclass

Hear from thought leaders, connect with senior marketers, and tackle your biggest challenges at our In-Person Mobile & App Masterclass. With snappy expert presentations and intimate break-out rooms, this Masterclass is the perfect forum for you to discover the latest Mobile & App tech, strategies, and solutions.

Jun 30, 2022
Where View on Map
LONDON - Home Grown Club, W1H 7BS
9:00 am - 12:30 pm
Created for an audience of senior marketing professionals from London and the surrounding areas. Breakfast will be served from 8:30am BST and presentations will start at 9:00am.
Keynote Speaker
Harry Blamire
Head of Digital Content & Design

With over 20 years’ experience working in retail, Harry has led teams of copywriters, designers and campaign specialists to deliver strong sales and profits. Today, he leads B&Q’s native app strategy, where he’s responsible for defining and delivering the integrated app marketing plan, and driving product development with the Group Digital team. He’s also developed (and owns) the organic optimisation plan, in collaboration with their ASO agency, Yodel Mobile.

Past Attendees

How it Works

Our ethos is simple. We want you to be an active participant. That’s why we’ve developed a format designed to optimise interaction and engagement.


We start our Mobile & App Marketing Masterclass with a series of 10 minute expert presentations before moving on to our expert-led roundtable discussions. Each roundtable lasts 20 minutes. When the time’s up, the expert at your table will move on and you’ll be joined by a brand new speaker.


These intimate 20 minute sessions are the perfect forum for asking questions, driving the conversation, and finding solutions to your mobile & app marketing challenges.


And if you already know what you’d like to discuss, just let us know. Our registration form gives you the chance to suggest core topics and help us shape the agenda. Click the button to register now.

Show agenda

8:30am - 9:00am
Registration & Networking
9:00am - 10:00am
Expert Presentations
Making the Shift: 7 Steps to a Customer-Centric Mindset
Chris Smith, Senior Digital Growth Manager - Moengage
Shaking the Complacency in the User Acquisition Arena
Omri Argaman, Chief Growth Officer - Zoomd
Why SMS Is a Top Performance Marketing Channel for Brands
Katelyn Ares, Enterprise Sales, International - Attentive
Two Sides of the Same Coin- How Mobile Advertising and Connected TV Work Together in the Era of Household Targeting
Matt Keating, Head of Sales & Gareth Westhead, Client Partnerships Director -
10:00am - 12:15pm
Roundtable Discussions
12:15pm - 12:30pm
Keynote Presentation - How Yodel Mobile’s App Store Optimisation Strategy 5X’d B&Q’s Growth
Harry Blamire, Head of Digital Content & Design - B&Q

With thanks to our experts

Interested in becoming one of our experts?

Become an Expert

Mobile and App Marketing Masterclass
LONDON - Home Grown Club
Jun 30, 2022
Register now


Masterclassing Connect

Find the perfect partner to tackle your digital marketing challenges with Masterclassing Connect - our fast and friction-free intermediary service.

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Connecting experts and audiences

Feel Inspired

Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Variety in content, excellent dynamic and great balance between presentations and roundtables.”
Diageo, Communications Manager
“A great format of speakers and roundtable conversations. Useful content and a good diverse group of attendees.”
Anthem Properties, Senior Marketing Manager
“I have attended several events and find the content interesting and useful. Have also found great value in meeting other attendees.”
Visa, Director of Marketing
“Great experts across wide variety of departments and expertise. Loved it”
Revlon, Global Brand Manager
“Great local speakers and very useful information!”
Lululemon, Paid Search Marketing Lead
“This was a great opportunity to network and discuss work challenges and solutions with peers.”
COTY, Senior Manager, Influencer Marketing
“Half day well spent listening and talking about cutting edge trends in the industry.”
PepsiCo, Senior Marketing Manager
“Masterclass offered a great opportunity to stay up to speed on current digital trends.”
Universal Studios, Sr. Manager, International Sales and Marketing
“You guys bring the best in class to one space and allow for 'next big thing' ideas”
Swarovski, Senior Manager

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