Future of Digital Workshop Week
Tuesday, July 12
When it comes to adopting new technologies, channels and digital commerce, consumers are moving faster than ever. In fact, 83% of consumers say they plan to continue shopping online as much as they did during the height of the pandemic. Good news, right? It is – but it also presents a significant challenge: the need for active engagement has never been greater.
In this highly competitive environment, if you don’t have a high-performing cross-channel strategy, your engagement will quickly dip – and so will your customer loyalty.
Our workshop, led by Braze, will explore how you can better engage new customers, drive higher levels of engagement with cross-channel marketing, and build long-term customer loyalty.
We all know marketing analytics has come under fire recently. With massive changes impacting the future of marketing performance and optimisation, how can you ensure your analytics are future-proofed to succeed in the post-cookie world?
Register for our virtual workshop to find out how you can get ready for a world without cookies.
Wednesday, July 13
If the removal of cookies is a huge pain point for you, you’re not alone. So how will this change impact Search specifically?
Our virtual workshop, How to Optimise Search in a Cookieless World, will show you how the right strategies can help you navigate this change – and turn it into a marketing opportunity.
What’s in a word? Everything. In the digital space, every single word counts – and when it comes to reaching and engaging your audience, the tiniest linguistic differences have the power to be strategy-defining.
For example, you might think the only distinction between UK and US audiences is a few words and spellings – but there’s a much wider, more complex linguistic gulf that separates them. So how do you go deeper and analyse exactly which words work to capture and engage your target market?
Led by Relative Insight, our workshop will show you how text analysis can be used to generate rich audience insights quickly and at scale; and how you can use the data you already have to drive engagement.