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In-person vs Virtual: which one is better?

In-person or virtual, there’s so much to be gained from knowledge-exchange events. But while both are great for finding solutions, learning, and forging new business connections, they’re not the same.

Joel Wilkinson, Senior Director, Brand Solutions at Finecast, explains what Addressable TV is, how it works, and why it’s good for brands of all sizes.

TV has long been thought of as the home of brand-building, a place where big brands spend millions to reach people watching programmes in their homes and drive awareness that will ultimately lead to a purchase.