Digital Leaders Dinner
The Funnel That Works: Winning the Messy Middle
While the traditional marketing funnel remains a useful framework, the customer journey is no longer a straight line.
Today's "messy middle" demands a nuanced understanding of customer behaviour and a data-driven approach to awareness, engagement, and conversion in a complex digital world. How can marketing leaders navigate these complexities and ensure their brand stands out and wins in this critical stage?
Join us for an exclusive executive dinner, where we'll discuss:
- The evolving customer journey and the nuances of the "messy middle."
- How to optimise content for each stage of the funnel, from awareness to conversion
- How to drive conversions and maximise marketing ROI with a unified approach to funnel
Key takeaways from the session include:
- The "messy middle" is a critical stage in the customer journey that requires marketers to think about full funnel strategies and truly understand customer behaviour
- Marketers must evolve their strategies to optimise the entire content lifecycle, from attracting visitors to driving conversions
- Digital accessibility, search engine optimisation and behaviour analytics are an integral part of successful marketing strategies, allowing marketers to build brand, reach wider audiences and drive business growth
- Data-driven insights and a unified platform approach are essential for marketers to measure their impact and demonstrate ROI
Join this exclusive invite-only 3-course dinner event intended for Senior Marketing Leaders based in London and surrounding areas. Please plan to arrive by 5.30pm GMT.
With over a decade of experience in marketing, Izabela is a CMO with a passion for growing value-driven brands and empowering marketers with tools that help them do more with less. In her current role, she is responsible for driving brand awareness, product positioning, and demand for our state-of-the-art solutions worldwide. Prior to becoming CMO, she was Siteimprove’s SVP, Product Marketing; she also led product marketing teams at Signify and Philips Lighting.
